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| A COMBINED MATRIX ANALYSIS ON THE SPATIAL DISLOCATION OF LANDSCAPE RESOURCES, NAMEPLATE SCENERY AND FINANCE ACHIEVEMENT IN CHINA |
| WANG Mei-hong, SUN Gen-nian, KANG Guo-dong |
| College of Tourism and Environment Science, Shaanxi Normal University, Xi'an 710062, China |
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Abstract Landscape resources, nameplate scenery and tourism finance achievement are three interrelated but different concepts. Taking 31 provinces of China as samples, the paper analyzes the spatial dislocation of landscape resources, nameplate scenery and finance achievement in Chinese tourism by using three two-dimensional matrixes according to the statistic data from "beauty pageant China" by "National geography of China" magazine, 4-5A-class attractions from the National Tourism Administration and market share of inbound tourism in 2004-2005. The results show that:1) landscape resources are not closely linked with nameplate tourism products, which could be transformed into nameplate scenery only through appropriate investment and tourism development. Natural beauty mainly concentrates in the western region of China but their nameplate sceneries are barren because of inadequate tourism development; 2) nameplate scenery and tourism finance achievement have positive correlation and spatial dislocation in classified table. Because of superior location, developed economy, adequate investment, new concept of attraction development, and advanced technology as well, the market share of finance achievement is higher than that in the north of China; 3) the spatial dislocation of landscape resources and tourism finance achievement is complex. Landscape resource "curse" is obvious in XinJiang, Tibet etc. some provinces with rich landscape resources, especially in the West, made lower finance achievement, but the phenomenon happens conversely in the east and south China. Tourism development of such provinces as Yunnan, Fujian, and Zhejiang shows evident advantage in landscape resources while some provinces such as Ningxia and Jiangxi are in more disadvantageous position of landscape resources and finance achievement. Finally, some suggestions are put forward according to the different characteristics of 31 provinces. The paper believes that the study is of significance to understand the geographical pattern of tourism development in China.
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Received: 10 December 2007
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2009, Vol. 24 
